Asian MICE Forum 2011 Agenda

DATE

TIME

SESSION

TOPICS

MODERATORS / PRESENTERS / PANELISTS

11/3
(Thurs.)

1300-1330

Registration

1330-1345

Opening

Opening Remarks

TAITRA Officer
Government Officer

1345-1430

Keynote Speech 1

Global Exhibition Industry -- Present situation and development

Mr. Xianjin Chen, Incoming President, UFI

1430-1545

CEO Discussion

International Events -- Innovations

Moderator:
Mr. Walter M. S. Yeh, Executive Vice President, TAITRA
Panelists:

  1. Mr. Xianjin Chen, Incoming President, UFI
  2. Mr. Jimé Essink, President & CEO, UBM Asia Ltd.
  3. Dr. Peter Neven, Managing Director, AUMA
  4. Mr. Kai Hattendorf, Vice President, Messe Frankfurt

1545-1600

Break

1600-1640

Keynote Speech 2

Asian MICE Trends -- Exhibitions

Asian MICE Trends -- International Association Meetings

Mr. Mark Cochrane, Regional Manager, Asia Pacific,, UFI Mr. Noor
Ahmad Hamid, Asia Pacific Regional Director, ICCA

1640-1750

Panel Session 1

Taiwan MICE Industry in Asia -- The Niche

Moderator:
Ms. Wen–Jo Cynthia Kiang, Chief Secretary, Bureau of Foreign Trade, Ministry of Economic Affairs
Panelists:

  1. Mr. Mark Cochrane, Regional Manager, Asia Pacific, UFI
  2. Mr. Noor Ahmad Hamid, Regional Director, Asia Pacific, ICCA
  3. Mr. Dayton Wang, Senior Specialist, Department of Information and Tourism, Taipei City Government
  4. Mr. Cherng-Tyan Su, Dean, College of Tourism, Chung Hua Univeristy
  5. Ms. Kitty Wong, President, K & A International/Expo Union Corporation

 

 

DATE

TIME

SESSION

TOPICS

MODERATORS / PRESENTERS / PANELISTS

11/4
(Fri.)

0900-1010

Panel Session 2

Green MICE Promotion

Moderators:

  1. Ms. Amy Spatrisano, Co-Founder, Green Meeting Industry Council
  2. Mr. Richard Ko, CEO, Round Table PCO

Panelists:

  1. Mr. Michele Perini, Chairman, Fiera Milano SpA
  2. Dr. Peter Neven, Managing Director, AUMA
  3. Mr. Thomas Tong, Director of Venue Operations, Hong Kong Convention and Exhibition Centre
  4. Mr. Yih-Jyh Kang, Executive Director, Nankang Exhibition Center

1010-1050

Keynote Speech 3

Utilizing Social Media for MICE Promotion

Mr. Kai Hattendorf, Vice President, Messe Frankfurt
1050-1120 Keynote Speech 4 Case Sharing (The Winner of the 2011 UFI ICT Award) Ms. Santiago Quiroga, Trade Shows Director, IFEMA

1120-1130

Break

1130-1230

Panel Session 3

Crisis & Security Management

 

Moderators:

  1. Mr. Edward Liu, President, Asian Federation of Exhibition & Convention Associations (AFECA)
  2. Mr. Michael Tu, Honorary Chairman, Taiwan Convention & Exhibition Association (TCEA)

Panelists:

  1. Mr. Tetsuro Muroki, Senior Director, Tokyo Big Sight Inc.
  2. Mr. Kim Gil Jong, President & CEO, Incheon Tourism Organization
  3. Ms. LC Tan, Sales & Development Director, GL Events
  4. Mr. Cherng Chuan Su, Executive Director, Taipei International Exhibition Center, TAITRA

1230-1330

Lunch

1330-1455

Panel Session 4

Cross Strait Forum-- Challenges and
Opportunities on MICE Professional
Education in Taiwan and the Mainland
China

Moderator: Mr. Walter M. S. Yeh, Executive Vice President, TAITRA
Panelists:

  1. Mr. Cai Guofeng, President, China International Exhibition Center Group Corp.
  2. Mr. Andrew Kay, Honorary Secretary General, Hong Kong Exhibition & Convention Industry Association (HKECIA)
  3. Mr. Jennjia Huang, Assistant Professor, Department of Mass Communication, Tamkang University
  4. Mr. Konrad Chen, Executive Director, International Trade Institute, TAITRA

1455-1510

Break

1510-1715

Panel Session 5

Cross Strait Forum --Business Opportunity and Development in Post-ECFA (Economic Cooperation Framework Agreement) Era

Moderators:

  1. Mr. Walter M. S. Yeh, Executive Vice President, TAITRA
  2. Mr. Tiger Lin, Chairman, Taiwan Exhibition & Convention Association (TECA)

Panelists:

  1. Mr. Song Li Hong, Deputy Director, Ministry of Commerce of the People’s Republic of China Comprehensive Department
  2. Mr. Xianjin Chen, Incoming President, UFI
  3. Mr. Chen Ze Yan, Vice President, China Convention & Exhibition Society
  4. Mr. Thomas Tsou, Secretary General, Taiwan Convention & Exhibition Association (TCEA)
  5. Ms. Agnes Lan, Executive Director, Taipei International Convention Center, TAITRA
  6. Mr. Jeremy M.C. Horng, Executive Director, Exhibition Department, TAITRA

1715-1800

Tour to the EXCO 2011