Agenda

                                                                                                                                                  Please note:The agenda may be revised

Date:September 11, 2013 (Wednesday)
Venue:Room 101 at the Taipei International Convention Center (TICC)
13:00-13:30 Registration
13:30-13:45 Opening Remarks ■ Dr. Chih-Kang Wang, Chairman, TAITRA
■ Mr. Chun-Fu Chang, Director General, Bureau of Foreign Trade, MOEA
13:45-14:25 Keynote Speech 1 The Creativity of Disneyland 
Mr. David Lightbody, Director of Entertainment & Costuming, Hong Kong Disneyland Resort
14:25-15:30 Panel Session 1 Creative Marketing and Innovative Services 
 
Moderator:
Mr. Paul C.F. Wang , Chief Secretary, Bureau of Foreign Trade, MOEA
Panelists:
1. Ms. Sanna Tarssanen, CEO, Lapland Center of Expertise for Experience Industry
2. Mr. Paul D’Arcy, CEO, Borneo Convention Centre Kuching

3. Mr. Dayton Wang, Chief, Tourism Development Division, Taipei City Government Department of Information and Tourism
15:30-15:50 Break
15:50-16:30 Keynote Speech 2
 
Legend of the Santa Claus Village in Lapland Finland Ms. Sanna Tarssanen, CEO, Lapland Center of Expertise for Experience Industry
16:30-17:40 CEO Discussion: New Frontiers of the MICE Industry Moderator:
Mr. Walter M. S. Yeh, Executive Vice President, TAITRA
Panelists:
1. Mr. Xianjin Chen, President, UFI
2. Mr. Tom Cindric, Vice President, Hanley Wood

3. Ms. Karen Gonzales, Senior VP of Membership & Operations, Destination Marketing Association International
4. Mr. James Rees, Executive Director, ExCeL London


Date:September 12, 2013 (Thursday) 
Venue:Room 101 at the Taipei International Convention Center (TICC)
09:00-09:45 Keynote Speech 3 Legacy from London Olympics Mr. James Rees, Executive Director, ExCeL London
09:45-10:30   Keynote Speech 4 New Trends for MICE Technology Applications  Mr. Corbin Ball, CEO, Corbin Ball Associates
10:30-10:50 Break
10:50-12:00 Panel Discussion 2 Creative Digital Marketing -- Case Sharing  Moderator:
Mr. Corbin Ball, CEO, Corbin Ball Associates Office
Panelists:
1. Ms. Molly Casey, Vice President of Brand Marketing, Freeman

2. Mr. Patrick Payne, CEO, QuickMobile
12:00-14:00  Lunch
14:00-15:40 Panel Discussion 3 Cross Strait Forum on Business Cooperation Opportunities -- Exhibition Moderator:
Mr. Walter M. S. Yeh, Executive Vice President, TAITRA
Panelists:
1. Mr. Liu Jianjun, Deputy Director General, China Foreign Trade Centre
2. Mr. Li Weiwei, Vice President, China International Exhibition Center Group Corporation
3. Ms. Shu Huan, Director, Ministry of Commerce, People’s Republic of China
4. Ms. Loretta Wan, Director of Exhibitions Market Department, Hong Kong Trade Development Council

5. Mr. Tiger Lin, Chairman, Taiwan Exhibition & Convention Association (TECA)
6. Mr. Yih-Jyh Kang, Executive Director, Exhibition Department, TAITRA
15:40-16:00  Break
16:00-17:40 Panel Discussion 4 Cross Strait Forum on Business Cooperation Opportunities -- Incentive Travel Moderator:
Prof. Cherng-Tyan Su, Dean, College of Tourism, Chung Hua University
Panelists:
1. Ms. Lily Lai, Vice General Manager, Cola Tour | MICE
2. Mr. Zhang Shijing, Vice President, CTS MICE SERVICE CO.,LTD.

3. Mr. Lin Yu, Leader of the MICE Department, Shanghai Jinjiang Tours Co., Ltd.
4. Mr. Jason Yeh, Chairman, Taiwan Convention & Exhibition Association (TCEA)
5. Ms. Agnes Lan, Executive Director, Taipei International Convention Center, TAITRA