The New Era of Experiencing and Sharing

The 12th annual Asian MICE Forum (AMF 2017), themed “Innovation Power”, will feature speakers from the world's most important MICE organizations, such as IAEE, IMEX, and Spikes Asia award winners. In addition, leading MICE experts in technology, destination marketing, and creativity from around the world will join the event to share their thoughts and experiences.


  • Trends Forecast—MICE Leaders Talk
  • Creative Meeting Design
  • Magical Secrets of Las Fallas
  • What’s Next for Asian MICE
  • New Sparkle of MICE Technology


  • Chairperson-Elect of IAEE 2018
  • President & CEO of Messe Frankfurt GmbH
  • Co-founder of Mindmeeting
  • IMEX Director of International Relations
  • Winner of Spikes Asia 2015


09:30 - 10:00


10:00 - 10:30

Opening Remarks

  • Representative from Bureau of Foreign Trade, MOEA
  • Representative from TAITRA
  • Representative from Kaohsiung City Government

10:30 - 12:00

Trends Forecast-MICE Leaders Talk

Moderator: Mr. Walter Yeh / President / AFECA
/ President &CEO / TAITRA


  • Mr. Daniel McKinnon / Chairperson-Elect /IAEE
  • Mr. Wolfgang Marzin / President &CEO / Messe Frankfurt GmbH
  • Mr. Tom Hulton / Director of International Relations / IMEX Group
  • Mr. Mike Van der Vijver / Co-founder / Mindmeeting


12:00 - 13:30


2017 Taiwan MICE Awards Ceremony & Luncheon

13:30 - 14:10

Keynote Speech 1: Successful Strategy for Exhibition Marketing

Mr. Wolfgang Marzin / President &CEO / Messe Frankfurt GmbH

14:10 - 15:40

Panel Discussion 1: Discovering Festival Secrets


  1. Representative from Kaohsiung City Government
  2. Mr. Hiroshi Yamagata / Executive Director / Fukuoka Convention & Visitor Bureau (FCVB)
  3. Mr. Miguel Ángel Pérez / Sales Promotion Director / Turismo Valencia
  4. Mr. Moon-Soon Choi / Mayor / Hwacheon


15:40 - 16:00


16:00 - 16:40

Keynote Speech 2: Case Sharing—2015 Spikes Asia Use of Direct Marketing Awards

Mr. Evan Teng / Managing Director / J. Walter Thompson Taipei

16:40 - 17:20

Keynote Speech 3: Wow! Experience True Interactivity


17:20 - 18:00

Keynote Speech 4: Creative Meeting Design

Mr. Mike Van der Vijver / Co-founder / Mindmeeting

09:00 - 09:30

Keynote Speech 5: Glory of Taiwan-The Soft Power of Sweets

Mr. Li Che Chen / Global Pastry Chefs Challenge champion

09:30 - 10:50

Panel Discussion 2: What’s Next for Asian MICE

Moderator: Mr. Walter Yeh / President / AFECA
/ President &CEO / TAITRA


  1. Ms. Janet Tan-Collis / President / Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS)
  2. Mr. Chiruit Isarangkun Na Ayuthaya / President / Thailand Convention and Exhibition Bureau (TCEB)
  3. Mr. Ravinder Sethi / Vice President / Indian Exhibition Industry Association (IEIA)
  4. Dato' Vincent Lim / President / Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS)
  5. Mr. Kevin Wei / Secretary General / Taiwan Exhibition and Convention Association (TECA)


10:50 - 11:10


16:00 - 17:40

Panel Discussion 3: New Sparkle of MICE Technology

Moderator: Mr. Eric Chang / Managing Director / OgilvyOne Worldwide


  1. Mr. David Francis / Head of Sales APAC / Zappar
  2.  Mr. Stephane Doutriaux / Founder&CEO / Poken
  3. Mr. Tony Wan / CEO / 31 Event
  4. Mr. Xuebin Gu / Managing Director / Info Salons
  5. Mr. Tzu-Wen Lo / CEO / Accuvally Inc.



2017 AMF registration can only be paid by bank account electronic transfer. Once all required information is entered and the registration form successfully emailed to, a confirmation message along with electronic transfer bank account information will be sent to the email address you specified on the form. Please make payment within three (3) days) of receipt of the confirmation message to complete the AMF registration process.

September 06 - 07 , 2017
Room 304, Kaohsiung Exhibition Center
Registration Fee (for oversea participants): USD$ 300 (approx. NTD$10,000). Includes two-day program, refreshment breaks, and lunchbox on September 8. (Group Rate at USD$200 each person: 3 or more than 3 registrants must be from the same company and registered at the same time.)
Registration Deadline: August 31, 2017
Cancellations will not be refunded. Participants must acquire all necessary travel documents.
To register, modify information, or change participants after completing the registration process, please email or contact +886 2 27255200 ext.3525 Ms. Sherry Yang.


21 Jul

AMF Orchestrates New Song of Life in Taiwan’s MICE

Taiwan’s MICE industry has been leading Taiwan’s CSR (Corporate Social Responsibility) trend over recent years. Reflecting the industry’s continuous commitment to social welfare, Da-wei Hsu, Deputy Director General, Bureau of Foreign Trade, Ministry of Economic Affairs (MOEA), together with 25 leaders from MICE organizations such as Taiwan Exhibition & Convention Association (TECA) and Taiwan Convention & Exhibition Association (TCEA), visited and donated to Chin Ai Philharmonic, a school’s musical education program of the remote Cinai Village in Nantou County on July 17th this (2016) year.

Entering its 11th year, Asian MICE Forum (AMF), which is commissioned by MOEA and implemented by Taiwan External Trade Development Council (TAITRA), in the footsteps of last year’s successful rice farmers-supporting program Paddy Field Adoption, for the first time funded Chin Ai Philharmonic in the form of scholarship for member students’ musical learning and participation in competitions.

Since AMF was first held in 2006, Hsu said, the forum has illustrated its role in leading CSR efforts of Taiwan’s MICE industry. He believed that the meaningful scholarship initiative will continue AMF’s effort in increasing the island’s awareness of social welfare and contribute to healthy growth of school children in remote villages. The initiative, he said, will no doubt encourage Taiwan’s MICE corporate groups to conduct themselves in a socially responsible manner and incorporate CSR into their core business strategies.

AMF has been recognized as an annual mega event in Asia with international MICE masters and event management professionals gathering to share latest trends and broadening the region’s vision, Executive Vice President of TAITRA Walter Yeh said. In addition to honorable speakers from abroad, the founder of Chin Ai Philharmonic Tzu-chien Wang will share his personal story of establishing the orchestra in hope that delegates, both local and overseas, pay more attention to child education in remote villages.

Established in 2008, Chin Ai Philharmonic is Taiwan’s first aboriginal string orchestra that is composed purely of school students from aboriginal families in Renai Township’s Cinai Village in Nantou County. Without any financial support, Wang and his wife Pei-wen Chen started the afterschool education program to help students grow musically. After years of perseverance and hard work, the program has grown into a nationwide applauded school orchestra and won a series of awards such as “Nantou County’s Excellence Award” and “2016 Taiwan Music Competition Championship.”

For more information about the story, please contact Lily Su, Deputy Executive Director of Taipei International Convention Center at phone number 02-2725-5200 #3500 or email



Mr. Arun Madhok


September 24 , 2017「2015年亞洲會展產業論壇」9/24-25 台北登場