Agnes S. C. Lan

Executive Director, Taipei International Convention Center, TAITRA

Education:
MBA, Imperial College London, UK
BA, Department of International Business, National Chengchi University, Taipei, Taiwan

Career History:
Executive Director, Taipei International Convention Center, TAITRA  
Executive Director, General Administration Department, TAITRA
Deputy Executive Director, Taipei International Convention Center, TAITRA  

Cherng Chuan Su

Executive Director, Taipei International Exhibition Center, TAITRA

Education:
B.C. in Economics, National Chung Hsing University

Work Experience:
Executive Director, Taipei International Exhibition Center, TAITRA
Deputy Executive Director, Planning & Finance Dept., TAITRA
Deputy Executive Director, Taipei International Convention Center, TAITRA
Director, Taiwan Trade Center, Dubai
Manager, Asia Pacific & Middle East Section, Market Research Dept., TAITRA
Manager, Eastern Europe Section, Market Development Dept., TAITRA
Project Manager, Taiwan Trade Center, Vienna
Project Manager, TAITRA

Cherng Tyan, Su

Professor & Dean, College of Tourism, Chung Hua University, Taiwan

Current Positions
Professor & Dean, College of Tourism, Chung Hua University, Taiwan
President of Taiwan International Youth Hostel Association
Member of the Committee for Tourism Development, Executive Yuan
Member of the MICE Development Committee, Ministry of Economic Affairs

Working Experience:
Director General,Tourism Bureau, Ministry of Transportation and Communication, ROC( 2002.8 ~ 2005.4)
Deputy Director General, Tourism Bureau, Ministry of Transportation and Communication, ROC ( 1997.4 ~ 2002.8)
Director, National East Coast Scenic Area Administration, Tourism Bureau, MOTC, ROC (1988.6 ~ 1997.4)
Planner & Senior Planner, Council for Economic Planning and Development, Executive Yuan, ROC (1972. 9 ~ 1988.6)

Hsin-ping Chao

Commissioner , Department of Information and Tourism, Taipei City Government

Education:
Bachelor of Mass Communication, Tamkang University, New Taipei City, Taiwan -
Master of Science, Syracuse University, New York, U.S.A

Professional Experience:
TTV News Reporter/Anchorwoman -
ETTV Senior Anchorwoman/Program Producer, Taiwan -
Advisor & Vice CEO of Tourism Committee, Taipei City Government, Republic of China -
Advisor & Spokesperson of Taipei City Government, Republic of China

Jeremy Horng

Executive Director of Exhibition Department,
Taiwan External Trade Development Council

Education:
B.A., National Cheng Kung University

Work Experience:
Manager, Taiwan Trade Center, Dusseldorf
Section Chief, Exhibition Department, TAITRA
Director, Taiwan Trade Center, Warsaw
Deputy Executive Director, Exhibition Department, TAITRA

Jimé Essink

President & CEO, UBM Asia Ltd, Hong Kong

Jimé Essink studied private and commercial law in Utrecht, the Netherlands. He started his career with NV Databank, where he was responsible for different projects in the fields of international trade promotion, business information and advertising.

Subsequently, Jimé joined Miller Freeman (at that time called Expoconsult) as Managing Director of the Dutch office in Maarssen, a position he held for seven years. This office was responsible for the very successful international food ingredients and pharmaceutical ingredients shows in Europe, Asia, and South and North America, as well as other international shows in Eastern Europe, Scandinavia and the Netherlands.

Jimé’s next job was as Managing Director of OgilvyOne connections, part of Ogilvy & Mather, a company with 300 employees involved in telemarketing, call centres, database management and e-commerce.

Jimé joined Royal Dutch Jaarbeurs/VNU Exhibitions in 1998 and was appointed as CEO of VNU Exhibitions Europe and President of VNU Exhibitions Asia in 2006. The company organised more than 50 business-to-business and business-to-consumer events in the Netherlands, Belgium, Russia, Turkey and Thailand, while its joint venture in China organised around 20 projects in Shanghai, Beijing, Guangzhou and Hong Kong.

UBM Asia appointed Jimé as CEO on 1 November, 2007. In March 2009, he was appointed as President & CEO. UBM Asia is the market leader in Asia among the commercial exhibition organisers and is headquartered in Hong Kong, with branch offices in Shanghai, Beijing, Guangzhou, Hangzhou, Chengdu, Taipei, Tokyo, Seoul, Bangkok, Singapore, Mumbai, New Delhi, Bangalore, Chennai, Kuala Lumpur, Istanbul and New York. UBM Asia organises 150 exhibitions and conferences, publishes 34 magazines and owns 14 business-to-business vertical portals. The company employs around 1,000 staff.

Kitty Wong

President, K & A International

Career History:
1. President, K & A International (since 2004)
2. General Manager, K & A International (1995‐2003)
3. Sales Manager, Kantex Conference Management Company (1991‐1993)
4. Marketing Manager, The Mirage Hotel and Casino, Las Vegas (1989‐1991)
5. Vice Chairperson, Taiwan Exhibition & Convention Association (TECA, since 2006)
6. Executive Director, Taiwan Convention & Exhibition Association (TCEA, 2007‐2009)
7. Secretary General, SKAL International Taipei (2004‐2006)
8. Member of ICCA (International Congress and Convention Association since 2008.

Konrad Chen

Executive Director, International Trade Institute, TAITRA

Career History:
1985 - 1986 Specialist, Department of International Information, Government Information Office
1987 - 1991 General Manager, China Trade Development Corp. Branch Office in Europe
1991 - 1995 Deputy Executive Director, Taipei International Convention Center, TAITRA ITI
1996 - 1999 Director, Taiwan Trade Center, Germany, TAITRA ITI
1999 - 2002 General Manager, TWTC International Trade Building Corporation and Taipei World Trade Center Club
2002 - 2006 Director, Taiwan Trade Center, Dusseldorf, TAITRA ITI
2006~Project Director, Taiwan MICE Training and Certification Project
2006~Curriculum Consultant, Department of German, National Kaohsiung First University of Science and Technology
2006 ~  Curriculum Consultant, Department of Marketing and Logistics Management, Chihlee Institute of Technology

Mark Cochrane

Regional Manager, UFI Asia Pacific

Mark Cochrane is Managing Director of Business Strategies Group (BSG), a business intelligence and strategy consulting firm focused on the B2B media industry in Asia – with a particular emphasis on exhibitions and events in Asia. NSG also represents UFI, the global association of the exhibition industry in Asia and Mark is its current Regional Manager, Asia Pacific. Through its consulting practice and its relationship with UFI, BSG works with major exhibition organizers, venues and governments across Asia.

Mark has been based in Hong Kong for 14 years and joined BSG in 2006. Prior to BSG, Mark worked in a variety of roles primarily focused on B@B media and market research including three years at Global Sources in marketing roles and three years at The Gartner Group as a senior research analyst. Mark earned an MBA from Thunderbird, the American Graduate School of International Management, in 1997. Mark is on the board of the Business Information Industry Association and presents regularly on the exhibition industry at various conferences and events in Asia.

Michael Tu

Honorary Chairman, Taiwan Convention & Exhibition Association

Present Posts :

1. Uniplan Taiwan Corporation/ Chairman
2. Intercon Convention Management Consultancy/ Chairman
3. Indeed Marketing Communication Consultancy/ Founder
4. Messe Michael Tu Bistro/ Founder
5. Event Platform Magazine/ Publisher
6. Taiwan Convention & Exhibition Association (TCEA)/ Honorary Chairman
7. Marketing Communication Executive International (MCEI)/ Director
8. Taiwan Exhibition and Convention Association (TECA)/ Director
9. Taiwan Events Association (TEA)/ Standing Director
10. Executive Yuan, Mice Tourism Development Promotion Committee Member
11. Bureau of Foreign Trade, MICE Project Office Consultant
12. Bureau of Foreign Trade, MICE Industry Development Plan Committee Member
13. Taipei City Government, MICE Consultant Committee Member
14. Taiwan Down Syndrome Foundation/ Honor Trustee

Noor Ahmad Hamid

Executive Director, International Trade Institute, TAITRA

Noor started his career with Tourism Malaysia where he was involved in international & domestic tourism promotion, media hospitality, meeting & incentive projects and event organising. He was posted to Los Angeles for five years where he was actively involved in the meetings and incentive promotions. After 16 years with Tourism Malaysia, he joined the business sector in event management, sponsorship and innovative tourism projects.

He joined ICCA in 2009 and managed to expand the research team in the regional office, making it a Global Research Centre for ICCA. This has enabled comprehensive research projects to be undertaken by the research team based in Kuala Lumpur for the benefit of members worldwide.

He has a BA in Tourism Administration from UITM Malaysia and has been accorded as a Visiting Professor to the Shanghai Institute of Foreign Trade in Songjiang, China PR.

The ICCA Asia Pacific Chapter is one of the fastest growing regions. To date there are more than 170 plus member organisations from Australia, China PR, Chinese Taipei, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, New Zealand, Philippines, Republic of Korea, Thailand, Singapore and Sri Lanka.

ICCA is one of the most prominent associations in the international meetings industry. The head office is located in Amsterdam and oversees members in Europe, Middle East and South Africa. The regional office located in Montevideo looks after Latin America, while the New Jersey office oversees North America and the Petaling Jaya office oversees the Asia Pacific Chapter. These offices also manage marketing activities, events, education, research, membership recruitment and support for ICCA members in their respective regions. Asia Pacific currently has the second largest membership base after Europe.

Peter Neven

Managing Director, Association of the German Trade Fair Industry (AUMA)

Education:
Dr. Peter Neven studied Economics and Social Sciences in Duisburg and Cologne. He received his doctor's degree at the University of Cologne where he was also involved in pedagogical-economical studies and research.

After that he became head of the marketing and trade fair division of the German Confederation of Skilled Crafts. Dr. Neven has been with the Association of the German Trade Fair Industry since 1988. In 1990 he was appointed managing director. In this position he was responsible for trade fairs in Germany as well as for trade fair research, training and further training.

As of January 31st, 2006 Dr. Peter Neven has been appointed the sole managing director of AUMA. In this position he represents the entire range of activities of AUMA.

Furthermore, Dr. Peter Neven is guest lecturer at several universities, universities of applied sciences, colleges and other institutions in Germany.

Dr. Peter Neven is married, has one daughter and lives in Berlin.

Cynthia Kiang

Chief Secretary, Bureau of Foreign Trade , Ministry of Economic Affairs (MOEA)

Education:
LL.M, University of Pennsylvania, USA.

Career History:
2010-present Chief Secretary, Bureau of Foreign Trade Ministry of Economic Affairs
2007-2010 Director, Trade Development Division, Bureau of Foreign Trade, Ministry of Economic Affairs
2004-2007 Executive Secretary Department of Commerce, Ministry of Economic Affairs
2000-2004 Executive Assistant Economic Division, Taipei Economic & Cultural Office in Canada
1996-2000 Section Chief Industrial Development Bureau, Ministry of Economic Affairs
1990-1996 Senior Assistant, Economic Division Taipei Economic & Cultural Representative Office in USA
1988-1990 Assistant Bureau of Foreign Trade, MOEA
1987-1988 Researcher Department of Investment Services, MOEA

Amy Spatrisano, CMP

Co-Founder, Green Meeting Industry Council

Amy is a principal of MeetGreen® and has an international reputation in the sustainable meeting and event management field as a pioneer, leader, visionary and innovator.   With over 22 years in the meetings industry her passion for bringing the sustainable conversation and practice to others is evident in the consulting, training and speaking she’s done both nationally and internationally. 

She has worked with a majority of the meeting/events supplier sectors from hotels, venues, to food and beverage providers, general service contractors to transportation companies educating and training them about sustainable meeting practices including working with diverse clientele to integrate sustainable meeting systems and practices into their meeting services. 

Amy has been named one of "The 25 Most Powerful in the Meetings Industry," acknowledged as one of the "Growing Green Leaders", included in the list of “Eco-Leaders”, recently presented with an “Achievement for Innovation in Hospitality” award by the Institute for Innovation and Economic Development.  She is co-founder of the Green Meeting Industry Council and co-author of "Simple Steps to Green Meetings and Events and Saving Green by Going Green."  In addition, she was on the Live Earth green team, chaired the APEX Green Meetings and Events Practice Panel work in partnership with ASTM to develop green meeting standards for the meetings industry and is also a member of the working group for the Global Reporting Initiative's Event Organizers Sector Supplement.

Among her multiple speaking engagements around the globe, Spatrisano was a keynote speaker at the International Tourism and Convention Forum in 2010 presenting on the topic of green meetings which was the first time the topic had been presented at a MICE meeting in Sapporo, Japan.

Educational Credentials:
Bachelor of Science in Business Administration minor in International Relations
Certified Meeting Professional (CMP)

Richard S. J. KO

CEO, Round Table PCO (Professional Conference Organizer)

Professional Experience:
CEO, Round Table PCO (Professional Conference Organizer) 
Managing Director, Hsinchu Science Park Conference Center 
Dean, New Century Image Management Collegiate 
Board Director, Taiwan Convention & Exhibition Association 
Board Director, Taiwan Exhibition & Conference Association 
Active Member, ICCA, GMIC & ASAE 
Certified MICE Industry Speaker 
Best Practice Award Winner in Conference Organizing – Taiwan (2005-2010 for 6 consecutive years) 
Professional Writer and Best Seller, in MICE Industry

Tetsuro Muroki

Chief Director, Tokyo Big Sight Inc.

Education 
B.E. in Electrical Engineering, Musashi Institute of Technology  P. E. Jp (Electrical, Industrial)

Career History:

• April, 1974 Joined Tokyo Metropolitan Government
• April, 1996 Director, Train Signal and Communication Section, Rolling Stock and Electricity Division, Bureau of Transportation, Tokyo Metropolitan Government 
  
• April, 1998 Director, 1st Equipment Section, Public Building Construction Division, Bureau of Finance, Tokyo Metropolitan Government 
  
• August, 2000 Senior Director for Rolling Stock and Electricity Division, Yurikamome Inc 
  
• April, 2003 Senior Director for Rolling Stock Maintenance Workshop of Sinjyuku Subway Line, Bureau of Transportation, Tokyo Metropolitan Government 
  
• August, 2004 Senior Director for Technical Coordination, Bureau of Transportation, Tokyo Metropolitan Government 
  
• April, 2006 Senior Director, Rolling Stock and Electricity Division, Bureau of Transportation, Tokyo Metropolitan Government 
  
• October, 2006 Chief Safety Management Officer (Railway & Tram), Bureau of Transportation, Tokyo Metropolitan Government 
  
• June, 2010 Deputy Director General, Bureau of Transportation, Tokyo Metropolitan Government
• July, 2010 Senior Director, Facility Maintenance and Safety Management Division, Tokyo Bigsight Inc.

Kim Gil Jong

President & CEO of Incheon Tourism Organization

Education 
1980 B.A. of Philosophy, Korea University

Career History:
1982-1987 Head of 'Seoksan Institute of Education'
1987-2007 Executive Director of Marketing, Lotte Hotel ․ Lotte World
2007-2009 Vice President of Marketing, Gangwon Provincial Office
2009-2010 Vice President of Marketing, Gyeonggi Tourism Organization
2010.12.2~ [Present] President & CEO of Incheon Tourism Organization

Others:
Professional Instructor for 'The Korea Economic Daily'
Instructor for 'The Local Government Officials Development Institute (LOGODI)' [The Ministry of Public Administration and Security (MOPAS)]
Instructor for 'Gyeonggi Education Center'
Instructor for 'Korea Innovation & Decentralization Academy'

L C Tan

Sales and Development Director, GL Events

LC is a veteran of large scale events for more than decade in numerous markets across the Asia Pacific region. She is currently the Sales and Development Director of GL events, one of the worlds largest full service event companies. Throughout her career, LC has had the opportunity to be directly involved in sale and management of business conferences, venue management, corporate hospitality, sponsorship, event management services as well as collaborative marketing and PR projects with MNC's, Government & Semi-Government projects.

Most recently LC led teams to manage the operations of various Shanghai World Expo 2010 pavilions including the Taiwan Pavilion, Chile Pavilion, Portugal Pavilion and provided event services to the Rhône-Alpes, Paris and Lille Pavilions. In addition, LC is responsible for the sales, development and venue management for the Shanghai Pudong Expo.

Formerly with George P. Johnson, LC has worked with clients such as Cisco Systems, IBM, Cisco, Bayer, Maybach, General Motors, Porsche and PriceWaterhousCoopers. During her time as the Event Operations Director with Marcus Evans, LC coordinated and event managed countless business conferences ranging from 50 to 4000 participants across the Asian region.

LC has consistently worked in cross-cultural, multi-lingual environments and is familiar with managing external relationship with government, corporate and NGO's.

Andrew Kay

Honorary Secretary and Chairman of the Training Committee of Hong Kong Exhibition & Convention Industry Association (HKECIA)

Personal Info
Dr. Andrew Kay, Managing Director of CP Exhibition-China Promotion Ltd (CP); Honorary Secretary and Chairman of the Training Committee of Hong Kong Exhibition & Convention Industry Association (HKECIA), Founder of Hong Kong Catamaran Club Ltd (www.cata.hk), Deputy Secretarial General of China Convention & Exhibition Society, Hong Kong University SPACE - Honorary Convention and Exhibition Program Director, Consultant of Guangzhou Convention & Exhibition Industry Association & Macau Fair & Trade Association.

Educational Background:
Dr. Kay was graduated from University of Arizona with Master of Science in Physics (Optics) in 1973. He has taken graduate programs in Stanford University Business School in USA, Tsinghua University Computer Graduate School in China, Chinese University of Hong Kong, HKPC and Singapore SACEOS for Management, Finance, Internet, and PR Marketing in the last ten years. Lately, he was awarded another Master of Science in Financial Engineering from City University of Hong Kong, and Doctor of Business Administration DBA (exhibition) from the Hong Kong Polytechnic University. His doctorate dissertation is on “International Trade Show Organizers in China”.

Career/Work Experience:
CHINA: In 1980, CP launched its first exhibition “USA Electronic” in China. Since 1984, the leading show, "Aviation Expo/China" in Beijing has been successfully held for 13 events. “China Police Expo” in Beijing approved by China Ministry of Public Security since 2002. In 2006-8, CP joined with Hong Kong Trade Development Council to organize the first event of “Hong Kong International Medical & Health Care Fair”.

SRI LANKA & MYANMAR: In 2011, CP went to these new markets with a series of Auto, Oil/Gas, Infra-structure (Electricity, Telecom and Transport), Fabric & Garment Accessories exhibiitons and forums.

VIETNAM: Entered Vietnam in 1990 with events in both Hanoi and Hochiminh City, e.g. the largest exhibition in Vietnam “Textile and Garment Machinery” follow by “Oil/Gas”, Infra-structure (Electricity & Transport).

Jennjia Huang

Assistant Professor, Department of Mass Communication, Tamkang University

Career History：
The Member of the Japan Advertising Academic Association 
The Guest Researcher of the Yoshida Hideo Memorial Foundations 
The Chief Editor of the Advertising Yearbook of the Republic of China 
The Director of the Taipei Chapter of the International Advertising Association 
The Director of the Taiwan Marcom Certification Association 
The Supervisor of the Taiwan Event Association
The Director of the Taiwan Convention & Exhibition Association

Tiger Lin

Director, Taiwan Exhibition and Convention Association

Education:
Department of Harbor & River Engineering, National Taiwan Ocean University

Professional Background:
04/2002~07/2008 Chairman, Taipei Exhibition and Convention Association
07/2006~07/2008 Chairman, Taipei Neihu Technology Park Development Association
07/2002~07/2006 Vice Chairman, Taipei Neihu Technology Park Development Association
08/2004~08/2006 Trustee, Taiwan Coffee Association

Present posts:
04/2000~ General Manager, Chan Chao International Co., Ltd.
06/2008~ Director , Taiwan Exhibition and Convention Association
09/2004~ Vice Chairman, Asian Federation of Exhibition Association
03/2005~ Committee Member, Tourism Committee, Taipei City Government
01/2008~ Committee Member, MICE. Advisory Committee, Bureau of Foreign Trade（BOFT）, Ministry of Economic Affairs
03/2004~ Member of Advisory Committee, Funding for University & College in MICE Plan, Ministry of Education
03/2004~ Supervisor, Taipei Biotech Association 06/2008~ Member of Advisory Committee, Chientan Overseas Youth Activity Center, China Youth Corps.
01/2009~ Advisor , Taiwan MICE Advancement Program, Bureau of Foreign Trade（BOFT）, Ministry of Economic Affairs

Chen Ze Yan

Vice President, China Convention & Exhibition Society

Profile:
Chen Ze Yan is a senior member of the Chinese Mechanical Engineering Society and a teaching-level senior engineer. He has been involved in the exhibition business since 1981 and responsible for the management of machinery exhibitions since 1988. In addition, the draft of regulations for the management of international exhibitions held in China, participating in exhibitions abroad and local for the machinery industry was completed due to his contribution in 1990.

Over the years Chen Ze Yan published numerous articles in magazines and newspapers including the convention & exhibition special issue of the China Trade News and the China Convention & Exhibition Magazine. He was the guest of honor at the China Expo Forum for International Cooperation (CEFCO) from 2005 to 2008 and keynote speech presenter at the China International Event forum 2003 and the China International Event Festival 2004. He was also devoted to textbook editing for MICE education at institutes and college level.

Chen Ze Yan was elected by MICE media as one of the ten Persons of the Year in China convention & exhibition industry 2004 and Theorists of the Year in China convention & exhibition industry 2005.

Kai Hattendorf

Vice President, Messe Frankfurt

Kai Hattendorf currently oversees Group Corporate Communications and Marketing at global trade show organizer Messe Frankfurt in Germany. He also runs the Digital Business Division of the company. His earlier career includes running the Public Affairs acitivies at Deutsche Telekom / T-Online, and reporting as well as management positions at the German business News agency dpa-AFX. A journalist by education, Kai has internationally worked for the WDR and Radio Bremen broadcasters in Germany, at Euronews in France, and for the BBC in the UK.

He holds a Masters degree from American University, Washington, DC. he also studied in Dortmund and Edinburgh.

Yih Jyh, Kang

Executive Director, Nangang International Exhibition Center, TAITRA

Education:
Executive Master of Business Administration, National Chengchi University, Taipei, Taiwan
B. S. Degree in Mechanical Engineering, Tatung Institute of Technology

Career History:
Executive Director, Nangang International Exhibition Center (TAITRA)
Executive Director, Taipei International Convention Center (TAITRA)  
Director, Taiwan Trade Center, Seoul
Deputy Executive Director, Marketing Development Department, TAITRA
Manager, Marketing Development Department, TAITRA
Manager, Market Research Department, TAITRA
Manager, Planning and Finance Department, TAITRA
Project Manager, Taiwan Trade Center, Berlin
Project Manager, Taiwan Trade Center, Duesseldorf
Engineer, Formosa Plastics Corporation 
Engineer, Tung Yang Machine Industry  Co., Ltd.

Michele Perini

Chairman, Fiera Milano SpA

Born in Milan in 1952, Michele Perini graduated from Milan’s Bocconi University with a degree in economics & business. Married with two children, he lives in Milan.  Perini is President of SAGSA SpA, a company active in the office furniture sector. He has been Chairman of Fiera Milano SpA since 27 October 2003.

Among the other offices he holds, Michele Perini is President of Museimpresa, the Italian business museum & archives association. In addition, he is President of the Pentar merchant bank. He is member of the Board of Directors of Mediaset and of Siam 1838, company that supports arts, and crafts and of ISPI, one of the oldest and most prestigious international relations institutes in Italy. Perini is also Honour President of the Leonardo da Vinci Science and Technology Museum in Milan and a director of COPAIM, a gourmet food company.

From 2001 to June 2005 Perini was President of Assolombarda (the industry association of the Province of Milan), where from 1997 to 2001 he served as President of the SME section and where, today, he is a member of the Board of Directors and Council. Until June 2010 he has been a member of the Board of Directors and Council of Confindustria (the confederation of Italian industry).  He is member of the Board of Directors of Assufficio (the Italian office furniture & furnishing industry association).

Also committed to social causes, Perini is a member of the Steering Committee of Telefono Azzurro, an organisation which campaigns for children’s rights and provides them with a help line and practical assistance.

Thomas Tong

Director of Venue Operations, Hong Kong Convention and Exhibition Centre (Management) Limited (HML)

Thomas Tong is the Director of Venue Operations of the Hong Kong Convention and Exhibition Centre (Management) Limited (HML). HML is the company responsible for the management and operation of the 306,000 square metres Hong Kong Convention and Exhibition Centre (HKCEC). As the Director of Venue Operations, Mr Tong is in charge of the daily operation of the HKCEC including all areas of planning and budgeting. He oversees the Housekeeping, Building Operations, Event Planning & Coordination and Security Departments.

With over 25 years of experience in hospitality industry, Mr Tong has extensive experience with the Mandarin Oriental Hotel Group during which time he has gained experience in almost every area of management and operations.

Mr Tong completed the Public Venue Management School Programme organised by the Venue Management Association in 2009. He also obtained professional knowledge by attending various industry conferences and seminars including International Crowd Management Conference organised by the International Association of Assembly Managers (IAAM) in Chicago in 2007 and Project Management organised by Japan-American Institute of Management Science, Hawaii in 2002.

Santiago Quiroga

Trade Shows Director, IFEMA

Education:
Degree in laws and economics by the Universidad pontificia de Comillas.
Foreign Trade Specialist by the London School of Foreign Trade. - UK
Foreign Trade Specialist by Madrid Chamber of Commerce
Advance Management Programme in the IE Bussinness School – Madrid.

Career / Work Experience:
Foreign Trade advisor in Spanish Trade Comission in L.A. USA-
Sales Manager of Trade Shows in Ifema – Feria de Madrid
Trade Shows Manager in Ifema – Feria de Madrid : including International shows in various economic sectors as It , construcction and architecture, office equipment , etc  

Edward Liu, PBM

President, Asian Federation of Exhibition & Convention Associations (AFECA)

Mr. Edward Liu, PBM, is the Managing Director of Conference & Exhibition Management Services (CEMS) Pte Ltd, which is headquartered in Singapore.  Currently, CEMS has offices in China, India, Pakistan, Singapore and Thailand where it organizes some 10 exhibitions a year. CEMS is also active in The Philippines and Vietnam.

Dubbed by Singapore’s Straits Times daily as “The Exhibition Man”, Mr. Liu is the Immediate Past President of the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS); and concurrently, the President of the Asian Federation of Exhibition & Convention Associations (AFECA).

In addition, Mr. Liu has been a Member of the Board of Directors of the International Association of Exhibitions & Events (IAEE), based In Dallas, USA since 2002. In recognition of his leadership in the global exhibition industry, the IAEE had bestowed the prestigious “Chairman’s Award” on Mr. Liu at its Annual Meeting in San Siego in 2006.

Currently, Mr. Liu chairs the IAEE Asian Exhibition Council, which comprises some 45 captains of industry from Australia, China, India, Korea, Singapore, Taiwan, Thailand and the USA.

Similarly, in appreciation of his advice and significant contribution to the Chinese exhibition industry, the China Council for the Promotion of International Trade (CCPIT) Headquarters had appointed Mr. Liu as an Advisor, Exhibition Industry, in 2004. Similarly, the Chongqing Convention & Exhibition Bureau has also appointed Mr Liu as its advisor in early 2009; and the Macau Convention & Exhibition Association in 2011.

And, in honour of his long and distinguished services in the Tanjong Pagar GRC (Queenstown) constituency, the Singapore Government has honored Mr. Liu with the Pingkat Bakti Masyarakat (PBM) national award in 1999. Mr. Liu is presently a Patron of the Queenstown Citizens Consultative Committee (CCC).

In the same year, Mr. Liu was also appointed by the Republic of Cote d'Ivoire (Ivory Coast) as its Honorary Consul in Singapore. In acknowledgement of his sterling services, the Ivorian Government has decorated Mr. Liu with a “Chevalier (Knighthood) of National Order” by its Foreign Minister, Mr.Youssouf Bakayoko on 7 March 2008, during his first official visit to Singapore.  

And in cognisance of his outstanding contributions to the marketing profession, the Marketing Institute of Singapore (MIS) has also conferred a Fellowship on Mr. Liu at its 35th Anniversary Dinner held on 13 March 2008.

Academically, Mr. Liu holds several degrees and diplomas including a Master of Business Administration (MBA) from Brunel University, United Kingdom; a Bachelor of Business Administration from the Royal Melbourne Institute of Technology; and a Diploma in Management Studies from The University of Chicago, Graduate School of Business, USA.

Apart from being a frequent speaker at MICE conferences throughout the world, Mr. Liu is the principal instructor for the professional exhibition courses for SACEOS and IAEE in the Asia Pacific region.

For more information, Mr Liu can be contacted at edward@cems.com.sg or www.cems.com.sg .

Song Li Hong

Deputy Director, Comprehensive Department, Ministry of Commerce of the People’s Republic of China

Profile:
1992 graduated from Dept. of Statistics, Renmin University of China
1992-2010 served as staff, deputy director and director at the following departments, respectivly: Department of Planning & Finance, Ministry of Foreign Trade and Economic Cooperation; Department of Planning & Finance, Ministry of Commerce; Comprehensive Department, Ministry of Commerce
02.2010~ Deputy Director of the Comprehensive Department, Ministry of Commerce

Thomas Tsou

Secretary General, Taiwan Convention & Exhibition Association

Position :
Secretary General, Taiwan Convention & Exhibition Association

Concurrent MICE Lectrurer for :
Graduate Institute of Translation, National Taiwan Normal University
Lecturer, Southern Taiwan University
Lecturer, Shu-Te University
Lecturer, Leader University
Lecturer, National Kaohsiung Hospitality College
Lecturer, Cheng Shiu University
Lecturer, Jinwen University of Science and Technology
Lecturer, National Chin-Yi University of Technology

Experience :
President, International Trade Building, Taipei World Trade Center
Vice President, TAITRA
Executive Director, Exhibition Department Dept., TAITRA
Executive Director, Market Development Dept., TAITRA
Director, Taiwan Trade Center, Duesseldorf, Germany
Manager, Market Research Dept., TAITRA
Specialist, Trade Service Dept., TAITRA
Liaison Officer, Combined Service Forces, Ministry of Defense

Chen Xianjin

Incoming President, UFI

Mr. Chen owns a MBA degree and is a Senior International Economist.  He currently serves as the Deputy Director of Shanghai Municipal Commission of Commerce.  He graduated from Middlesex University and has been in various positions, including:

• Youth League Committee Staff, Shanghai Foreign Trade & Economic Cooperation Bureau,
• Secretary of Youth League Committee, Shanghai Foreign Trade and Logistics Co.,
• Manager and Vice Managing Director, Shanghai International Trade and Exhibition Co.,
• Deputy Director of the International Relations Department, Council of the Promotion of International Trade Shanghai,
• Deputy Secretary General and Director of the Exhibition Department, Council of the Promotion of International Trade Shanghai,
• Managing Director, Intex Shanghai Co., Ltd.,
• Deputy Secretary General, Council of the Promotion of International Trade Shanghai, and President & CEO of the Shanghai International Exhibition Co., Ltd.,
• Vice Chairman, Council for the Promotion of International Trade Shanghai,
• CEO and Deputy Secretary of party committee, Shanghai World Expo (Group) Co.,  Ltd.,
• Deputy Director General, Bureau of Shanghai World Expo.

Walter M. S. Yeh

Executive Vice President, Taiwan External Trade Development Council (TAITRA)

Education & Professional Programs:
MS in International Business, National Cheng Chi University, Taiwan
BS in Management, National Chiao Tung University, Taiwan
Exhibition, marketing, and leadership related programs, including Branding Taiwan given by IMD, exhibition-related courses given by IAEE, and the course Changing the Game: Negotiation & Competitive Decision Making given by Harvard Business School

Career History:
Executive Vice President, TAITRA
Executive Director, Strategic Marketing Department, TAITRA
Deputy Executive Director, Marketing Development, TAITRA
Manager, Overseas Section, Marketing Department, TAITRA
Director, Taiwan Trade Center, Rotterdam
Deputy Director, Taiwan Trade Center, Rotterdam
Manager, Taiwan Trade Center, London
Project Manager, Exhibition Department, TAITRA

Professional Experience:
Membership, International Association of Exhibitions and Events (IAEE)
Speaker, UFI OPEN SEMINAR 2010
Panelist, 6th China Expo Forum for International Cooperation (CEFCO 2010)
Pavilion President, Taiwan Pavilion Expo 2010
Convener of TAITRA Project Office at 2010 Taipei International Flora Expo.

Cai Guofeng

President, China International Exhibition Center Group Corp.

Profile:
Mr. Cai has been in numerous positions during 1995 to 2004, including deputy secretary general of the National Student Association, Director of the international department of the National Youth Association, member of the Board of Council and  the Expert Committee of the International Science Peace Promotion Association of China, Deputy Director of the China Youth Centre for International Exchange, and Deputy Director of the Center for International Communication Studies of CIPG (the China International Publishing Group).

Mr. Cai has served as the Deputy Secretary General of the Translators Association of China since 2003.  During 2004 to 2009 he served as the vice section-head of the communication section and the office director of the Expo 2010 working committee, Director of the Exhibition Department (Office for Exhibition Management) of the China Council for the Promotion of International Trade, respectively. 

Since 2009 Mr. Cai has served as the President of the China International Exhibition Center Group Corporation.