Access the New Future of MICE

​​The 2021 Asian MICE Forum, scheduled for September 16, is a virtual meeting that will take place completely online this year! 

With Access the New Future of MICE as its theme, the 2021 AMF will feature international and domestic MICE experts exploring post-pandemic transformation and prospects of the MICE industry. In addition to successful techniques for increasing event participation, ways to encourage innovative thinking to create business opportunities will also be shared during the online event.

Dedicated to benefiting the Asian event industry and expanding its horizon, each year the Forum gathers global MICE leaders to share their successful experiences, drive new industry trends, enable diverse international exchanges, and generate business opportunities for participants. It is anticipated that the 2021 AMF will inspire the Asian MICE industry, and interested participants from other parts of the world, to plan and implement post-COVID-19 transformation measures, conveying another new wave of enthusiasm towards the global event industry.


September 16, 2021




Access the New Future of MICE

Onine Event

Free Registration



The annual Asian MICE Forum (AMF), now entering its 16th year, is an iconic event for Taiwan’s MICE industry and much of Asia. As an important exchange platform, it is a much anticipated event for the domestic MICE industry. The Forum invites world renowned speakers to share the latest MICE insights and to interact with Taiwanese MICE professionals.

This year’s first panel discussion will be moderated by Mr. Simon Wang, Executive Vice President of TAITRA, who is also Executive Director of MEET TAIWAN. Three panelists will join him virtually on stage to talk about the revival of the Asian MICE industry for the future post-COVID-19 world: Mrs. Nichapa Yoswee, Senior Vice President of the Thailand Convention and Exhibition Bureau (TCEB), Mr. Aloysius Arlando, President of the Singapore Association for Conventions & Exhibitions Organisers and Suppliers (SACEOS), and Ms. Iris Wong, Director of Exhibitions Market Development at the Hong Kong Trade Development Council (HKTDC).

For the next panel discussion, three experienced MICE technology professionals will share their comments on the transformation of physical exhibition planning and how digital technology is reshaping the MICE industry: Ms. Jennifer Pai, CEO of ARPlanet, Ms. Rene Fang, CEO of iStaging, and Mr. Wang Shih-Chi, Founder & Director of KingOne Design. They will talk about ‘How Digital Technology is reshaping the MICE Industry’ with moderator, Mr. Chi Cheng-Jan, CEO of THLight.

Moreover, Mr. Denzil Rankine, Executive Chairman of AMR International, will share his point of view on exhibition trends and the outlook for 2022, and Mr. Jet Chou, Co-founder of IF Plus, will talk about his experiences building innovation experiments for multimedia, marketing communication and branding via digital art design.

Finally, Mr. Tim Groot, Founder & CEO of Grip, will share how he and his team built their award-winning innovative platform that creates business opportunities, boosts engagement during virtual events, and contributes to helping the exhibition industry recover from the current crisis.

The 2021 AMF is to be a gathering of global MICE leaders that drives new industry trends, enabling diversified international exchanges and business opportunities for participants.



Opening Remarks
▪ Mr. Simon Wang / Executive Vice President / TAITRA
Introductory Remarks
▪ Mr. Guann-Jyh Lee / Deputy Director General / Bureau of Foreign Trade, Ministry of Economic Affairs
Panel Discussion 1
From Resilience to Revival
▪ Mr. Simon Wang / Executive Vice President / TAITRA

▪ Mrs. Nichapa Yoswee / Senior Vice President / Thailand Convention and Exhibition Bureau (TCEB)
▪Mr. Aloysius Arlando / President / Singapore Association for Conventions & Exhibitions Organisers and Suppliers (SACEOS)
▪ Ms. Iris Wong / Director of Exhibitions Market Development / Hong Kong Trade Development Council (HKTDC)
Keynote Speech 1
Exhibition Trends and Outlook for 2022
▪ Mr. Denzil Rankine / Executive Chairman / AMR International
Keynote Speech 2
Engaging Attendees with Innovative Event Technologies
▪ Mr. Jet Chou / Co-founder & Director of Strategy / IF Plus
Panel Discussion 2
How Digital Technology is Reshaping the MICE Industry
▪ Mr. Chi Cheng-Jan / CEO / THLight

▪ Ms. Jennifer Pai / CEO / ARPlanet​
▪ Ms. Rene Fang / CEO / iStaging
▪ Mr. Wang Shih-Chi / Founder & Director / KingOne Design
Keynote Speech 3
Case Sharing: 2020 UFI Digital Innovation Award
▪ Mr. Tim Groot / Founder & CEO / Grip


Mr. Simon Wang

Executive Vice President / TAITRA

Mrs. Nichapa Yoswee

Senior Vice President / Thailand Convention and Exhibition Bureau (TCEB)

Mr. Aloysius Arlando

President / Singapore Association for Conventions & Exhibitions Organisers and Suppliers (SACEOS)

Ms. Iris Wong

Director of Exhibitions Market Development / Hong Kong Trade Development Council (HKTDC)

Mr. Denzil Rankine

Executive Chairman / AMR International

Mr. Jet Chou

Co-founder & Director of Strategy / IF Plus

Mr. Chi Cheng-Jan

CEO / THLight

Ms. Jennifer Pai

CEO / ARPlanet​

Ms. Rene Fang

CEO / iStaging

Mr. Wang Shih-Chi

Founder & Director / KingOne Design

Mr. Tim Groot

Founder & CEO/ Grip


Admission Notification

The 2021 AMF online live stream will be broadcast on Facebook and YouTube. Another participant option is to join the AMF Facebook club, where a recording of the Forum will remain available until September 30.

Due date for online ticket registration is September 16, 2021. In the event of unforeseen circumstances, the organizer has the right to make changes to the agenda without notice.

Organized by


Implemented by

Mr. Simon Wang

Executive Vice President / TAITRA

Short Bio

Simon Wang was born in Taiwan, grew up in Taipei, and thrived at TAITRA. He has worked his way up through the rank and file. He started out as a project manager and then moved up to deputy executive. That was followed by a promotion to the executive director and he eventually rose all the way up to the executive vice president. During his tenure at TAITRA, he has studied at Northwestern University in Illinois, USA as well as accepted an assignment to work in Northern Europe. Simon has been exploring business opportunities for Taiwanese enterprises for over 35 years.

As a global trade promoter of high proactivity and great innovation, Simon has enthusiastically accepted the challenges to lead TAITRA teams to win bids for government projects. With his forward thinking in terms of the digital future and his ability to see the big picture, surely he will greatly contribute to elevating Taiwan’s foreign trade promotion.

Mrs. Nichapa Yoswee

Senior Vice President / Thailand Convention and Exhibition Bureau (TCEB)

Short Bio

Nichapa Yoswee is a visionary professional with more than 30-year experiences in Meetings and Business Events Industry.  She is a top mind strategist and policy thought-leader. In her current capacity as Senior Vice President of Thailand Convention and Exhibition Bureau (TCEB), she has developed and enforced the National Strategic Development Policy and Framework for MICE Industry of Thailand and the Sustainability Master Plan to drive Thailand to be Asia’s Preferred MICE Sustainable Destination.

An advocate in developing intellectual capitals, she established the first MICE Academy in Thailand and served as the nation’s first Course Board Chairlady. She was appointed by Ministry of Education to be a President of Vocational Manpower Development Sub Committee for MICE business.

She initiated Thailand MICE Venue Standard (TMVS) which was elevated and adopted as ASEAN standard (AMVS). She served as Board on Policy/Framework in UFI, the Federation of Global Association for Exhibition and Destination Marketing Association International. For regional MICE community, she proposed Asia Convention Alliance concept to restore and further develop convention industry in Asia. 

She is a well-known speaker in international forum on sustainable development and MICE related sectors as well as an active driver in country’s numerous public services/CSR campaigns.

Mr. Aloysius Arlando

President / Singapore Association for Conventions & Exhibitions Organisers and Suppliers (SACEOS)

Short Bio

Aloysius Arlando is Chief Executive (Venues) of Constellar Holdings, a merger of MICE players SingEx and Sphere Exhibits, and owned by Temasek Holdings and Singapore Press Holdings. Prior to the merger in 2021, Aloysius was Chief Executive Officer of SingEx.

Under his leadership, Singapore EXPO, Singapore’s largest purpose-built MICE venue was temporarily converted into a Community Care Facility in support of the nation’s COVID-19 containment efforts. He also oversees Constellar Holdings’ role as a key partner in Connect@Changi, a short-stay facility located within Singapore EXPO for the safe business exchange between international travellers and Singapore residents.

He is an active member of the Tourism Recovery Action Committee and the Emerging Stronger Taskforce, which are public-private sector efforts to restart Singapore’s tourism and business travel & MICE industries in a Covid-endemic world.

At SingEx, he has built up a portfolio of MICE-related ventures in Singapore and the Asia-Pacific region, as well as developed the organisation’s suite of hybrid event solutions and venue management services to new standards. Singapore EXPO & MAX Atria was awarded Best International Venue 2016 by UK’s Exhibition News (EN) and Best Business Event Venue 2018 by Singapore Tourism Board. The exhibitions arm of SingEx was awarded Best Trade Conference Organiser and Best Exhibition Organiser for the world’s largest fintech festival, Singapore FinTech Festival 2018 and 2019 and Industrial Transformation Asia-Pacific – A Hannover Messe tradeshow in 2018 respectively.

Prior to SingEx, Aloysius spent 18 years in various leadership positions in Singapore’s public sector, principally at the Singapore Tourism Board and Ministry of Trade & Industry where he oversaw the development plans for Singapore’s business travel and MICE industries. He was a key member of a multi-agency committee responsible for the MICE development aspects of Singapore’s Integrated Resorts projects and the organizing committee for the inaugural Singapore Grand Prix, the world’s first night race. He also served in the Ministry of Manpower where he spearheaded lifelong learning and workforce development efforts.

In 2004, Aloysius received a Public Administration Award in recognition of his achievements. Aloysius capped off his stint in the public sector as the Assistant Chief Executive of Business Travel and MICE in STB, where under his watch, Singapore emerged as the Top International Meetings City and Asia’s Top Country and City for Meetings by the Union of International Associations for the first time. He was also concurrently serving as the Executive Director of the organizing committee for the Asia-Pacific Economic Cooperation (APEC) Singapore 2009 high-level meetings.

Aloysius is currently the President of SACEOS (Singapore Association of Convention and Exhibition Organisers and Suppliers). He was President of the International Association of Convention Centres (AIPC) 2017 to 2021, the association’s first Asian president and Vice-Chairman of the Asia-Pacific Chapter of The Global Association of the Exhibition Industry (UFI) in 2013-2014. He also sits on the Industry Advisory Committees of the Singapore Institute of Technology and Temasek Polytechnic for their hospitality and events business course programmes.

Ms. Iris Wong

Director, Exhibitions Market Development, Hong Kong Trade Development Council

Short Bio

Ms. Iris Wong serves as the Exhibitions Market Development Director of Hong Kong Trade Development Council (HKTDC), a statutory organization responsible for promoting international trade and business for Hong Kong’s manufacturing and service sectors.

Ms. Wong is currently responsible for the Exhibitions Department of HKTDC. HKTDC holds more than 30 international trade shows annually and among them 11 are the biggest of their kind in Asia, while 5 have become the world’s largest exhibitions.

Ms. Wong joined HKTDC in 1995 and has served various positions in Hong Kong and also overseas. From 1998 to 2000 she was stationed at Osaka and Tokyo offices responsible for HKTDC’s campaigns around Japan, committed to enhancing business, trade and investment collaborations between Hong Kong and Japan. Other departments Ms. Wong had ever worked at included the Service Promotion Department and the External Relations Department, where she took key positions and devoted herself to promoting Hong Kong’s financial service industry and marketing Hong Kong’s advantages overseas. She also has extensive experiences in coordinating large-scale conferences and events.

Ms. Wong graduated from the Chinese University of Hong Kong with an honours degree in Business Administration. She speaks English, Mandarin and Japanese fluently

Mr. Denzil Rankine

Executive Chairman / AMR International​

Short Bio

Denzil Rankine is the Executive Chairman of AMR International, a strategy consulting firm which he founded in 1991. His experience spans 35 years of advising businesses and investors on strategic development and acquisition throughout the world. This work has taken him to 35 countries.

After his early career that focussed on industrial products and the US, Denzil has increasingly advised businesses on growth strategy in technology, business media, information and specifically events. As author of five books on M&A, Denzil has been involved in numerous transactions in events, including the most significant ones.

At AMR, Denzil has driven innovation through concepts including Organiser of the future and Exhibitions 2.0. He is a regular speaker at industry conferences and is also on select advisory boards in the events industry.

Mr. Jet Chou

Co-founder & Director of Strategy / IF Plus

Short Bio

Educational Background

Bachelor of Arts, Department of Communication Arts, Chaoyang University of Technology

Professional Background

Sales Manager, SANYO Semiconductor Co., Ltd.

Vice President, Axis 3D Technology, Inc.

Co-Founder, IF Plus

Curatorial Experience

  • VR tutorial project, TWTC
  • Marketing interactive presentation for Marvel movies “Green Lantern” and “Thor”
  • Interactive platform for the “Aranzi Loves to Travel” event in Taipei
  • Driving simulation platform of Taipei Metro
  • Taiwan Pavilion and Vanke Pavilion, Expo 2010 Shanghai
  • VR and digital design system of the whole vehicle self-development brand LUXGEN
  • LUXGEN stand at Shanghai International Automobile Industry Exhibition
  • PARADEISOS area of the exhibition “Discovering Technology Treasures” organized by Industrial Technology Research Institute(ITRI)
  • Lantern Fair of Technology area of the 2018 Taiwan Lantern Festival in Chiayi
  • 府-Power to the People, Presidential Office Exhibit
  • Inactive installation for the exhibition “Collecting & So On” at Taipei Fine Arts Museum
  • The large-scale artwork installation at Guangzhou Rural Commercial Bank Xinhe building
  • Interactive projection installation “the Light for the Whole World” for the exhibition “108 Forms of Avalokiteśvara” at the Museum of World Religions
  • Digital contents of the Maria Svarbova Asia Premiere 2018
  • Digital area of the exhibition “Circle of Love- the Emotional Connection of Pastry and Marriage” at Jiu Zhen Nan Han Pastry House
  • The 360 Degree Stage setting for “House of Flying Daggers”, the closing ceremony of 2015 Tainan Arts Festival
  • Interactive installation “If This Was a Secret Garden” at “Made by Everyone” exhibition held at CMP Block Museum of Arts, Taichung
  • E-commerce system for McDonald’s winter Camp
  • Interactive design for 2015 Tea Party II at Creative Expo Taiwan

Mr. Chi Cheng-Jan​

CEO / THLight​

Short Bio

Current Job/Position

  • Founder, THLight Co, Ltd.
  • Founder, Wideview Co, Ltd.

Education Background: 

  • Master of Electrical Engineering, National Cheng-Kung University, Taiwan.
  • Bachelor of Nuclear Science, National Tsing-Hua University, Taiwan.

Work Experience:

  • Senior Engineer of ASUS Computer. Working as the project leader or the master engineer in following projects:
    • Sony PlayStation 2
    • Skype Video Phone
    • ASUS Motherboard
    • ASUS Smart Tv
  • Research Assistant of Chung-Hua Institution for Economic Research 


  • 2003 SISC Paper Award 
  • 2005 Model employee of ASUS Motherboard Division
  • 2006 Engineering Paper Award of Chinese Association of Engineers
  • 2010 Patent invited to participate in the 2010 Taipei International Invention Exhibition
  • 2010 Mobile Future Paper Award 
  • 2010 The first place in the commercialization plan for the integration of biomedical achievements
  • 2011 Taiwan Excellence Awards
  • 2011 Economic Daily Report News
  • 2012 CES Electronics Fair Innovation Award 
  • 2012 Industrial Bureau Golden Penguin Award 
  • 2012 National Taiwan University Innovation Association’s entrepreneurial model 
  • 2013 Reported by United Daily News and Common Wealth Magazine
  • 2013 Masterpieces of the Ministry of Economic Affairs Pre-emptive   Competition
  • 2013 2013 Entrepreneur Star Neo Star Innovative Business Model Rookie Award
  • 2014 Keep Walking Dream funding project selected 
  • 2014 2014 Winning the Cloud Innovation Competition 
  • 2014 Speaker of Ke Wenzhe Office Smart City Forum 
  • 2015 Long Yingtai Foundation Mind Map Youth Training Program

Ms. Jennifer Pai​

CEO / ARPlanet​

Short Bio

  • ARPlanet Digital Technology Founder&CEO
  • Chairman of Taiwan Reality Technology creation development Association(XRA)
  • Author of the book’Augmented Reality innovation thinking’
  • 100 MVP Managers in 2019
  • Graduated from MSc Marketing at University of Stirling, UK


Jennifer Pai is the Founder and CEO of ARPlanet. ARPlanet Company is devoting on Extended Reality(XR) technology research, and also well-experienced engaging in the eco system and total solution with AR/VR/MR technology, digital contents, artistic design, and marketing integrations.

ARPlanet gain Go Incubation Board for Startup and Acceleration Firms (GISA) stocks in 2014 (stock code: 7406), but also win many awards such as 2019 Taiwan middlestand award of Ministry of Economic Affairs, the 18th and 20th Taiwan SME’s Innovation Award, Taiwan Angel Investment Innovation Award, and Meet Neo Star in Taiwan, Digital Learning and Education Award etc. ARPlanet is a leading brand of XR industry, customers span over hundred companies and brands with 1,000 related show cases.

Ms. Rene Fang​

CEO / iStaging​

Short Bio

As a professional manager with many years of experience in global capital markets, and subsequently as the General Manager of Wiser (Hong Kong), an AI-focused company, Rene has a deep understanding of the value and practical experience of integrating innovative technologies across different business domains. She is currently the CEO of iStaging, a leading virtual reality platform company with its headquarters and R&D in Taiwan. The company develops a cloud-based platform for augmented and virtual reality (AR/VR) commercial content targeted for the global market. iStaging uses AI technology to make AR/VR content generation as easy as taking a picture on a mobile phone, enabling the most convenient and cost-effective content generation technology solutions for business communication.   

With a team of top international talent and a portfolio of patents, iStaging’s AR/VR algorithms are at the forefront of delivering visualization solutions that are “ten times faster than the competition, with enhanced accuracy, and distortion-free”. The company continues to innovate and develop numerous key technologies, while gaining ground in commercial applications across various verticals, including renowned global brands in the real estate, international trade and exhibitions, fashion boutique and new retail, and tourism sectors.

Mr. Wang Shih-Chi​

Founder & Director / KingOne Design​

Short Bio

Will Wang, Founder and Director of King One Design

King One Design is one of Taiwan’s top 5 exhibition design companies, and the first which integrates AR/VR technology into space design. As a leading interactive exhibition design group, we offer various intelligent display and digital marketing solutions for enterprises.

Being in charge of nearly 400 trade show planning projects worldwide every year, we are appointed as the unique service provider of several companies and government
agencies. We were also registered by Ministry of Economic Affairs as a certified organization specializing in interior design, exhibition design, website UI design and
interactive multimedia installation design.

◆ Our work:

– AR & App: Nankang Rubber Tire Corp. / Yungtay Engineering Co., Ltd., /
International Integrated Systems, Inc.

– Virtual Exhibition & Online Forum: Siemens / Edgecore Networks Corporation

– Exhibition space & VR: Taipower smart grid exhibition

Mr. Tim Groot

Founder & CEO / Grip​

Short Bio

Tim is the founder & CEO of Grip, the leading market engagement platform for event organisers to create world-class virtual, hybrid and in-person events. Before starting Grip in 2014, he worked as an Account Manager for digital product development agency, Nodes, and graduated with a BBA in International Management from the Amsterdam University of Applied Sciences.