With over three decades of expertise within the business events industry, Nichapa Yoswee  fuels her passion by building successful business models. 

Yoswee combines her strategic foresight and global connections to vigorously seal  foundational work – particularly in the areas of organisational culture and policy-making. 

As a respected woman in leadership, she is a progressive enforcer of equal opportunity and  encourages those she mentors to flourish beyond their current capacity. 

Yoswee’s entrepreneurial spirit remains her sole impetus to develop future-shaping  initiatives in her current role as Senior Vice President at Thailand Convention & Exhibition  Bureau (TCEB). She continues to make significant contributions to the National Strategic  Development Policy and Framework for MICE Industry of Thailand and the Sustainability  Master Plan to position Thailand as Asia’s preferred sustainable MICE destination. 

An advocate in developing intellectual capitals, she established the first MICE Academy in  Thailand and served as the nation’s first Course Board Chairwoman. Furthermore, the  Ministry of Education appointed Yoswee as the President of Vocational Manpower  Development Sub Committee for MICE business to advance career prospects.  

She uplifts industry standards by leading the ideation and implementation of the Thailand  MICE Venue Standard (TMVS) programme. To that end, the programme achieved great  success, and it was adopted across different parts of the ASEAN region.  

She seeds the power of collaboration and proactively ushers Thailand and partnering  destinations onto the path of economic recovery via the redefined concept of the Asia  Convention Alliance.  

Yoswee’s compassion for impactful living and her ethos to give back to the industry know  no bounds. She volunteers her free time to board-level work for global industry associations  like UFI. She also frequently speaks at international events to raise awareness that makes  our world a better place.